The Lion's Edge
You mastered the current game... but know you're built for more.
The Lion's Edge is where elite performers come to sharpen their teeth. Each week, we reveal the raw, unfiltered strategies that help successful professionals:
• Build sustainable wealth without family sacrifice
• Recapture their killer instinct
• Access opportunities most leaders never see
This isn't just content. This is your Edge.
Recent Episodes
April 15, 2026
Ep25 Samuel & Paige Thomas—From Pawn Shop to Empire: Building a Multi-Million Dollar Jewelry Business Through Sheer Will
In this raw and unfiltered episode of The Lion's Edge, hosts Joe Blackburn and Jason Croft sit down with Sam and Paige Thomas to uncover how a self-taught goldsmith with zero business experience went from sleeping on floors t...
April 6, 2026
Ep24 Gary D Cook—The Accidental Landlord: How One Mechanic Built 100+ Units by Never Hearing "No"
Gary D Cook didn't set out to become a real estate investor. He just bought some houses to get a storage facility... and the bank kept saying yes. In this episode, Joe Blackburn and Jason Croft sit down with Gary to break dow...
March 23, 2026
Ep23 The Ratchet Effect: How to Move Upmarket Without Screwing Over Existing Clients
In the latest episode of The Lion's Edge, Joe Blackburn and Jason Croft tackle one of the most gut-wrenching dilemmas every growing entrepreneur faces: how to move upmarket without abandoning the clients who got you there. Jo...
March 16, 2026
Ep22 Stop Solving Fake Problems: How to Identify What's Actually Killing Your Business Growth
In this raw conversation, Joe Blackburn and Jason Croft expose the hidden time-wasters that keep business owners spinning their wheels instead of growing. Joe reveals his "Rubber vs. Glass" framework for identifying which pro...
Feb. 10, 2026
Ep21 Where AI Actually Matters In Your Business (And Where It Doesn't)
Joe Blackburn and Jason Croft cut through the AI hype to reveal where business owners should actually focus their energy in 2026. Joe challenges the mainstream narrative by asking the question nobody else is asking: Where's t...
Jan. 22, 2026
Ep20 Moving Upmarket Changes Everything
You're wasting your time grinding for clients who treat every dollar like their last. In this episode, Joe breaks down why moving upmarket isn't just some bougie strategy - it's survival. He'll walk you through the mechanics ...