The Lion's Edge
You mastered the current game... but know you're built for more.
The Lion's Edge is where elite performers come to sharpen their teeth. Each week, we reveal the raw, unfiltered strategies that help successful professionals:
• Build sustainable wealth without family sacrifice
• Recapture their killer instinct
• Access opportunities most leaders never see
This isn't just content. This is your Edge.
Recent Episodes
March 23, 2026
Ep23 The Ratchet Effect: How to Move Upmarket Without Screwing Over Existing Clients
In the latest episode of The Lion's Edge, Joe Blackburn and Jason Croft tackle one of the most gut-wrenching dilemmas every growing entrepreneur faces: how to move upmarket without abandoning the clients who got you there. Jo...
March 16, 2026
Ep22 Stop Solving Fake Problems: How to Identify What's Actually Killing Your Business Growth
In this raw conversation, Joe Blackburn and Jason Croft expose the hidden time-wasters that keep business owners spinning their wheels instead of growing. Joe reveals his "Rubber vs. Glass" framework for identifying which pro...
Feb. 10, 2026
Ep21 Where AI Actually Matters In Your Business (And Where It Doesn't)
Joe Blackburn and Jason Croft cut through the AI hype to reveal where business owners should actually focus their energy in 2026. Joe challenges the mainstream narrative by asking the question nobody else is asking: Where's t...
Jan. 22, 2026
Ep20 Moving Upmarket Changes Everything
You're wasting your time grinding for clients who treat every dollar like their last. In this episode, Joe breaks down why moving upmarket isn't just some bougie strategy - it's survival. He'll walk you through the mechanics ...
Nov. 25, 2025
Ep19 The Batteries Included Test: Why Most Entrepreneurs Are Too Comfortable to Win
Most people think they're "hungry" for success. They're lying to themselves. And Joe Blackburn's about to call out exactly why that comfort zone is gonna bite you in the ass when you hit your 50s and 60s. In this episode of T...
Nov. 11, 2025
Ep18 The CEO Routine You're Probably Skipping (And Why It's Killing Your Growth)
Joe Blackburn and Jason Croft rip apart the biggest lie in entrepreneurship... That "hustle harder" is the path to scaling past 7 figures. Spoiler: It's not. In this episode, you'll learn: • Why the entrepreneurs making the M...