The Lion's Edge

Joe Blackburn is a distinguished coach, Certified Financial Planner, and the founder of Lion’s Eye Coaching, Training, and Mastermind. As an industry expert in financial services, he won the Focal Point Rookie of the Year for coaching and the 2021 Bryan Tracy award recipient for sales excellence. Joe has helped his clients 3X to 7x their gross revenues, from the luxury retail industry to real estate, and overall wealth building.

As a former director at Merrill Lynch, Joe led a team of over 200 financial advisors that earned $119 million in revenue and managed over $17 billion in assets. He’s worked with top executives at major corporations and hedge fund managers, and his expertise has made him a national speaker on the topics of sales, wealth development, and leadership.

With a Bachelor’s degree in History, minor in Political Science, and 20 years of experience in financial services, Joe has been a lifelong learner. He’s spent decades researching sales, leadership, investing, and wealth strategies.

Driven by his faith and his passion for helping others step into their potential, Joe is relentlessly dedicated to helping business owners lead multi-million-dollar teams and develop strategies that will help them bridge the gap from standard growth to expansive success.

Jason Croft spent over three decades behind a camera, mostly learning one thing: how to find what makes a person genuinely different, then put it in front of the world so nobody can look away.

These days he runs Media Leads and built Market Gravity, a framework that helps coaches, consultants, and independent experts climb out of the sea of sameness and become the category of one in their space. He sits with someone, pulls out what actually makes them different, and packages it so the right people can't help but notice.

He's a filmmaker by trade (34 years of it: Alaska shoots, reality show pilots, more cages with wild animals than any reasonable person should admit to). A connector by design. And, by his own account, more of a feeler than a thinker, which is probably why he's sharper in a real conversation than he'll ever be staring down a blank page.

Jason hosts Strategy & Action, built to hand working coaches and consultants tools and ideas they can use immediately, and co-hosts The Lion's Edge with Joe Blackburn, a show for people who've already mastered the current game and know they're built for something bigger.

He lives in Colorado Springs and believes, flatly, that you can build serious wealth and do real good in the world. Those have always been the same project.