Episodes

Think you're too busy to level up? In this raw and unfiltered episode, Joe Blackburn and Jason Croft expose the biggest lie business owners tell themselves: "I don't have enough time." You'll discover: • Why adding MORE to your plate isn't the answer (and what actually is) • The "Cut The Bulls**t" exercise that instantly creates space in your life • How to stop letting guilt control your calendar • Why working "on" vs "in" your business might be the wrong focus • The truth a...

"If you don't do the work, it isn't gonna work. I promise that." - Joe Blackburn In this tactical episode of The Lion's Edge, Joe and Jason dive deep into one of the most overlooked skills in business: Knowing exactly who NOT to work with. Through a candid discussion about The Lion's selection process, they break down: • Why basic "ROI" is just hygiene - and what really matters • The unexpected truth about personality assessments in client selection • How to make hard ...

In this premiere episode of The Lion's Edge, hosts Joe Blackburn and Jason Croft rip open the curtain on what's really holding successful entrepreneurs back from their next level. Joe reveals the exact framework he uses to help business owners scale from 6 to 7-figures without destroying their teams or families in the process. Through real client examples, he breaks down why most entrepreneurs try to diversify too early instead of finding their "Gusher" - that ONE thing that could print mo...