Episodes
Ep14 Get Your Gusher Going First (Before You Blow Everything On Shiny…
Joe Blackburn tears apart the biggest lie entrepreneurs tell themselves... That they can somehow skip the hard work and jump straight to "passive income." Spoiler alert: It's bullshit. In this no-holds-barred episode, Joe bre...
Ep13 Permission to Succeed (And Why Most People Will Never Get It)
Most entrepreneurs are sitting around waiting for someone else to give them permission to win. Their spouse. Their parents. Their friends. The market. Even themselves. But here's the brutal truth... Permission isn't coming. I...
Ep12 The $10 Trillion Tsunami: How to Buy Businesses While Everyone E…
Joe Blackburn just crushed his biggest mastermind event yet. 28 entrepreneurs in the room... and what came out of it will change how you think about building wealth. Because while everyone's worried about AI taking jobs... Th...
Ep11 Why You're Probably Charging Like a Wimp (And How to Fix It)
Joe Blackburn drops some uncomfortable truths about pricing that'll make you squirm in your seat. If you've been racing to the bottom on price because you're scared nobody will pay what you're worth... this episode will slap ...
Ep10 When Trying Too Hard Burns Down Your Business (And How to Stop C…
Ever spent days losing your mind over something that turned out to be... nothing? Joe did. A simple camera setup issue turned into a 2-day rage spiral that consumed his entire world. Wrong cord. Wrong port. That's it. But her...
Ep9 Win With the Team You've Got (Or Keep Making Excuses Forever)
Most business owners spend their days griping about their "bad hires." Meanwhile... The smart ones are busy turning their existing team into profit machines. In this episode, Joe Blackburn drops some harsh truths about leader...
Ep8 The What If Prison: How High-Achievers Kill Their Own Dreams
Most successful people are playing way smaller than they could be. And it's not because they lack skills... Or connections... Or even opportunities. It's because they've trapped themselves in a mental prison built out of two ...
Ep7 Breaking Free of the Wealth Barrier in Your Head
Ever notice how the most successful entrepreneurs think COMPLETELY differently about money, time, and what's possible? That's not an accident. In this raw episode, Joe Blackburn reveals the secret experiment he's been running...
Ep6 Expert Positioning for Maximum Authority in Sales
This episode of The Lion's Edge is gonna save you from being just another commodity in the marketplace. Jason and Joe dig into a critical mindset shift that separates the top 1% from the order-taking masses... And it all come...
Ep5 From Hiring to Hunting: The War for Top Talent
Is your business held hostage by mediocre talent? In this hard-hitting episode, Joe Blackburn and Jason Croft reveal why most business owners are losing the battle for A-players without even realizing it. Joe shares the minds...
Ep4 The 10-Year Vision: How Elite Performers Think Beyond The Noise
Most people are trapped in the daily grind... Reacting to whatever life throws at them. But the true Lions? They're playing a completely different game. In this episode, Joe Blackburn and Jason Croft break down why having a 1...
Ep3 The Time Lie: Why Busy Entrepreneurs Stay Stuck
Think you're too busy to level up? In this raw and unfiltered episode, Joe Blackburn and Jason Croft expose the biggest lie business owners tell themselves: "I don't have enough time." You'll discover: • Why adding MORE to yo...
Ep2 Picking Your Pride: Why Saying 'No' to the Wrong Clients Can Be Y…
"If you don't do the work, it isn't gonna work. I promise that." - Joe Blackburn In this tactical episode of The Lion's Edge, Joe and Jason dive deep into one of the most overlooked skills in business: Knowing exactly who NOT...
Ep1 Find Your Gusher: Why Most Entrepreneurs Never Hit Their True Pot…
In this premiere episode of The Lion's Edge, hosts Joe Blackburn and Jason Croft rip open the curtain on what's really holding successful entrepreneurs back from their next level. Joe reveals the exact framework he uses to he...