Ep7 Breaking Free of the Wealth Barrier in Your Head

Joe Blackburn  0:00  
It's mind boggling to me that if you could do a few simple things to guard your mind and to train it, and then think Unlimited, why wouldn't you do that? It's the fear of actually being successful. It's I don't see myself as being that great. So I'm gonna stay here, which is normal. I am going to figure out a way, especially for the Lions, to combat that like we never have before.

Jason Croft  0:27  
Welcome to the lion's edge, where top performers sharpen their teeth, hosted by Joe Blackburn, founder of The Lion, who is relentlessly dedicated to helping business owners lead multi million dollar teams and me. Jason Croft, I transform unseen entrepreneurs into industry leaders by developing their market gravity. Each week, we reveal proven strategies and raw insights to help you maximize your business, multiply your wealth and make your family indestructible. Now let's create your edge.

Joe Blackburn  1:05  
One of the things we battle, and this is as old as the day is long, is the scarcity. And it what I'm finding is I talk to people and they give me the logical like, and it is, I mean, it's like, so it's like, you know, it is logical. I don't have the money right now. I have time constraints. My family's like, all those things. And

Jason Croft  1:35  
they're stating facts that exist well, that in their in their mind,

Joe Blackburn  1:41  
yeah, yeah. Then, I mean, in so it's like in physics, yes, do. I mean, as soon as we're done with this, I gotta take William over to school to hop on a bus go play a basketball tournament. That's real, like, that's not in my mind. That's part of my day. So what I'm seeing though, especially in people that are I call them uncapped. You know, we really like to work with people that have no one telling them where and when to be. So control their calendar, control their goals and control their income, because they really aren't limited on anything other than their self imposed limits or the constraints within their businesses. However, what I see is, and I I know it's ingrained in us, like we are born to think this way, and then it's reinforced. Is just the limit and scarcity of everything. It's it's it. I know. I know when you hit, like your 20s, you do have to save and that's doesn't help. I have to save some money. I buy a house or get married or whatever I'm gonna do. So it's like, we foster the savings mentality. And then if you start your own business, or you run a business, or you have a sales position or something where there is no cap, changing that inside takes a lot of work. You know it, it's like we were talking before about my grandma, who's 96 she's Irish. My grandpa was an Italian immigrant. Of course, they went through the Depression as as kids, and then raised my parents or my mom and my dad, same thing, his dad didn't finish the ninth or 10th grade and hitchhiked California. Was Golden Glove boxer, blah, blah, blah. Like they have a mentality of scarcity based on survival and the thing that is not real anymore for most of us. And there are some people out there. Don't get me wrong, that survival, like the next meal is a big deal. I'm not talking about them. We should be helping them and giving, you know, like my when I look at my give back, it's who are the hungry kids around me? But there's a lot of people that aren't in that situation, that that Think, plan and execute as if they were. Now, if you have a desk job at some company, and you get a salary with a cost of living adjustment and maybe a little kicker bonus or whatever, yeah, you gotta, you gotta live the Dave Ramsey life, save don't spend all your money all and that makes sense, because you That's it. But where I'm seeing it surface more than ever. And I don't know if it's the, you know, the world, or the negativity online, or the I don't know what it is, but it's people thinking in that way and then acting out, and then just essentially being an entrepreneur with an employee framework. It's weird,

Jason Croft  4:42  
and that's such a chain reaction when you start at the top with that, and then you take on clients who shouldn't because scarcity, you don't take that risk, yeah, because scarcity, absolutely. Absolutely it does. And if with the right chemistry makeup, whatever that DNA is in somebody, a lot of times those actually imposed, like the depression, you know, those constraints will light a fire and there'll be a drive. But to your point, even with that, you hit a ceiling. I watched it in my grandparents, you know, who? Same thing. Yeah, they, they came up through the Depression, and they had that mentality, but they were, I mean, they worked their butts off. But I watched them and and they told me they shared this, Hey, we stopped. You know, they were doing real estate. They were buying houses for 1000 bucks, and, you know, flipping them back where they started, and they stopped when it came to, you know, this house was going to be $10,000 to go into brick homes, right? And it was terrifying. So they stopped, and there was a ceiling, and I that's a piece, whatever version of that is for us. And sometimes it's not something that we went through. It is like you talked about we were raised with. It's just ingrained. It's somewhere in there. And it's like a lot of things that we do with this show. It's like it's bringing this to light, so you see what's possible and maybe how you're reacting out of reflex, instead of really deciding how you want to approach life.

Joe Blackburn  6:28  
Well, I it's almost like success is a, you know, a car with the red lights on it. They like come in and they slam the brakes on and I get it. It's a it's just, I mean, we're doing a lot of things right now internally to start combating that. I'm doing more. I don't know if I'm gonna use this word research and experimenting. I'll share. I'll share something with this has been on my mind for a while. I'm gonna share something with you that's interesting. And I just wanted to see if what I talk about, because I've experienced it, what it really is, so I took about not quite two months off of just getting up, writing my goals and doing my affirmations. I do my goals at my desk, maybe before work started, or what, you know, just the basics of mine, of spending five minutes or 10 minutes getting my mind ready in the morning, that that seems help. You know, people spend 20 minutes doing, you know, going to get soda at the gas station. Won't spend five minutes on their mind like, you know, it's like so and I don't we can do a morning routine deal at one time, but I stopped doing it for a while. I just get up, go work out, come to work, maybe write my goals and get going. And it's been and I stopped doing that in June, so couple weeks or whatever, I had never felt more anxious, irritated and just off than I've ever than I've probably felt in six years, and I, and I have had more of that fear creep into my mind than I can't, I can't even describe it. I almost felt like I was, you know, watching someone else suffer for a minute. I just wanted to see like because you, I mean, you could go on the internet, and you can do an ICE plunge, all that bullshit. I don't know I what I know is this, when I removed that and worked about the same amount, so I worked six, seven days a week. And if you want to call what I do work fine, but I enjoy it. I mean, it's not, I'm not, you know, tassel on corn anymore, so which actually enjoyed that. But anyway, what what happens is is kind of that old. It's almost like that old. The old things came back. It was weird. And I'd catch myself thinking I'm gonna wait to do something. I'm like, What the hell. So I know this is a strange topic. Maybe I just, I got a sense of what the people that neglect that probably are dealing with. It's a and if you poison yourself with what's going on around you. I mean, it, I kind of get it, but it, it's mind boggling to me that if you could do a few simple things to guard your mind and to train it, and then think Unlimited, why wouldn't you do that? And I, I know it's rhetorical. It's the fear of actually hitting the being successful. It's the fear of living, of that identity. That's what I I'm convinced that's what it is. It's I don't see myself as being that great. So I'm gonna stay here, which is normal, but I gotta. I'm gonna, I am going to figure out a way, especially for the Lions. Is to combat that like we never have before. And I think on social media, it's amped up, and you see the most unrealistic bullshit online, so that, you know there's like seven deadly sins of success comparisons, one of them like and those. And I've seen behind the curtain enough to know that most of that, if not all that is complete horseshit,

Jason Croft  10:24  
yeah, not well, there's a there's a balance what I love in social where I love how we're connected we are these days. That's good that, and seeing what's possible, because you're kind of touching on it here too. I mean, that's people coming into the line. They get around people who are succeeding at a higher level. And that's so important to understand. Oh, that's even possible for me to go to but when it comes into this wacky, oh, you know, I spend 30 minutes a day, and I'm making a million dollars a second, you know, like, then it just becomes what I'm talking about, yeah, and then then it's distant from you, like, Oh, I couldn't possibly, you know, it's

Joe Blackburn  11:12  
good, but I it would take they leave out the real, the realness of it. And I'm not look if you've achieved that, and you're online, and for some reason you look at what we're talking about. Great, you. I mean, awesome. It just it cuts out that work. And I had this conversation the other day, I have started to really like chat GPT. I really have, Lauren uses it. I'm using it. The Lions are using it. I like chat GPT. I and if you're a kid and you don't harness that, you're do it, or your kids, or whatever, big time, the one thing though, and I text this privately to one of our lions, if you're asking chat GPT for something that involves your soul, you're robbing yourself.

Jason Croft  12:06  
What do you mean?

Joe Blackburn  12:07  
Because if I don't have to take that information from who I am inside of me, through my subconscious to my conscious mind, I have short circuited what will defend me against all of what I'm talking about.

Jason Croft  12:21  
Well, like, give me an example. Let's say I

Joe Blackburn  12:26  
wanted affirmations. To say I wanted some affirmations. The key to affirmations, the most important part, is what you have here already. All the wealth you ever wanted is inside of you, if it comes from an external force. Yes, the incantation may help. It's I'm not saying it won't work, but now I'm doing an incantation, I'm reading, I'm singing a hymnal, and repetition, you'll get some results. The key to that conscious, to bring it to my conscious, is bringing it out of my subconscious. Because my subconscious is what drives what I do, and I just have this, and maybe I'm somebody prove me wrong. I'll put the I'll throw the gauntlet out if you're gonna, if you're going to rob your I call it your soul, like your being who you are. If you're gonna rob yourself of that process, I don't see how you can defend yourself against the environment. And you wake up, and this is an old Napoleon Hill statement, and I'm fascinated with his work and everyone I mean, that's not, you know, novel like every right, you wake up on the battlefield. So if I wake up on the battlefield, do I want to wake up with the bullets whizzing at me? Or do I maybe have wanted to clean the rifle and get mentally prepared before I go into the actual shooting and I just I'm not shitting on chat. GPT. It's a great tool. We use it all the time. Lauren will take a fathom that we do chat GPT at framework at I'll rewrite like we have a process. It's probably slower than what most people want, but what I'm saying is, when it comes down to your identity, who you are, don't rob yourself by letting the world's conscious and programmers think and dream for you. You can get some help, but do pull it out of your subconscious. That's what I'm saying. I and again, we could talk all day long about meditation, all these things, but to get back to how that affects scarcity, if I don't rewire this, it doesn't go away.

Jason Croft  14:39  
Yeah, yeah. Well, in taking and that's that you can get just like, Oh, I'm gonna read Napoleon Hill and get an idea of like, oh, this is how I could do this. But that's the thing. Wherever you get that, take it. Don't just regurgitate. Don't just oh, this is the thing. Now. Know, take it. Oh, that's an interesting affirmation. How do I feel with that? Do I buy that? Does that come here? Oh, maybe for me, it's, it's this tweak to it, and this fits me and being again. Listen to your soul. Feel that that energy. And

Joe Blackburn  15:19  
one of the things I took out was generally, in the morning, I would spend not a long time, 1015, minutes, maybe just quiet. And I didn't, and I I can't I mean, maybe it's me, maybe it's just a me problem. I mean, when I took that out, I I felt like I was flooded with negativity. I mean, just getting into like, if I just went into it, and I don't know, maybe some people might call that a crutch. I have no idea. I'm not a neuro. I am not a neuroscientist, nor do I want to be one. I just felt like there's something to being in the dark and the quiet for a few minutes and not relying upon anything other than your mind, that all I know is this. I'm it affected me. Maybe it was, you know, self fulfilling prophecy. I thought it would, and it did. It's, I don't know, not any psychologist, neuroscience out there that wanna analyze this. Get back to us. I'm just telling you. I only talk about shit. I do, right? I just know this. I felt like crap, and it was physically and mentally, and I was working my ass off, and I was still working out. So i don't know i But to go back to the scarcity thing about it, what I want to figure out is, if I'm right, if I'm masking all my fears with logic, how do I stop that circuitry? Because it's not real. If I'm uncapped, it can't be real if I have no cap on what I can do and what I can make, it's the only thing that's real is what I'm create, right? Am I that? Like, how does and, yeah, there's circumstances. So then that's timeline. No. So I know this probably won't get aired, but if it does, and this tweaks you, it's just, it's been, it's been. Have you ever been haunted by something you're all mine? Possibly, it's been haunting me, and I've had and I listened to my, you know, I talked to a potential client or existing clients, and it's not even thought. It is nanosecond, boom, I'm not doing that. This won't work. I mean, it's both, you know, or I don't have the It's whatever you want to tell yourself to not do what you know you could do. It's and I want to figure out a way to help people eliminate that. Yeah, like, think, think of it this way, if you had no limit truly, and you had no constraints and you overcame all your fears, what would happen?

Jason Croft  18:00  
I I think, yeah, a good Tony Robbins would just like, okay, yeah, I know that's not possible, but what if it were, what would that look like, right? It's a just open up the mind, open up, start. Oh, maybe it is possible.

Joe Blackburn  18:19  
And one other little, tiny thing. There's another side of that mountain, and I'm not sure it's better. I know some people. I'm maybe talking to someone that has done incredible things, and it is in a place, and Tony talks about this, you can't go sit on the beach for six weeks if I do. And that's another problem for another day. But where does it stop? Then, when do I stop pursuing? And you talked about it when, like, you know, if our grandparents bought a bigger house, they stopped there. When do I stop pursuing the gap to my potential? When? When do I and I, in my mind that some people would call that retirement, like, 30, buy a house. 50, saving your 401, K, 65 retire, like that triad, or whatever is it. At 60 5am, I done pursuing greatness like I don't. So this is going off topic, but it's like the battle up and then what's next? And if I've rewired myself, why would I ever stop? I mean, these, if you want to know what goes on inside this crazy thing, it's those thoughts like, how do you help people do that faster with less pain, all the things we talk about, and I don't pain. And you know, pain is not a bad thing. People can endure pain. Do great things. You're a pain in the neck, and I endure you. What's up? Exactly? And look what this has done. Yeah, exactly. I don't know that's probably enough talking in circles for today, but I want to bring it back to I think we have been really heavily programmed to limit ourselves to. Yeah, and then we're inundated with negativity, and it's it is not good. I would like to figure out a way other than just reading. If it was just reading a book, we'd all just read a book, and it'd work. I want to figure out a way how to help people condition that that they'll actually do and get the result. We've had some success with it in affirmations and goal setting and some however, if you don't do that consistently, like I, I took two months off. I felt like I was back in corporate America, nervous and hating life for a minute, like I'm like, why the my circumstances are totally different, by the way. That was the weird thing. I didn't have a bunch of uncontrollable lunatics asking for things I couldn't do, and bureaucracy and all this things that I hated. They weren't there

Jason Croft  20:52  
and then, and yet, the reaction though, and I found that for me, it's it's meditation. For me, there's silence in the morning, for sure, but then specific meditation it is, it's I've heard other people talk about that too, that you almost get in this routine where you can't tell somebody exactly what's happening because you meditated that morning. But when you stop, then you feel it, then you feel that lack and these other things creep in, and maybe you just have to experience what we're talking about in order to really buy in. But it's, it's a real thing.

Joe Blackburn  21:33  
Well, I'm gonna give it more credence. I shame on me. I had gotten tilted to, let's take action, massive action, which, by the way, you if you do one or the other, you won't get as good a result as if you do both. So there's the law of attraction. I do believe in that what you focus on, think about, and talk about, seems to come to you. But if all you do is study and meditate and don't take the action, you're not gonna get the results. And if all you do is take massive action and hustle your ass off, you may not bring in what you're looking for. So I wanna you have to do both. Like, you know, we talk about an FDS, an effing doing system. Like, I'm not a big you know, this is not an MBA. This is not a dissertation, to work with us, take action. I think I got too far away from the importance of the mindset work, and now I'm starting to see it, and I recognize it faster in someone that I don't know, just with how they talk and think. And by the way, that's not me being clever, that's everybody. Because to take it back to the very beginning, I think we were born with that, and it kept us alive, and now we're not forced to survive, so we find it in a different way. No, that's all I have for today. My friend,

Jason Croft  22:50  
fantastic. Okay, I like it. We went deep lions. There's your edge. See you next time you've just experienced the lion's edge. If this episode lit a fire, if you're ready to push past your current ceiling, there's more waiting for you. Want to see what it takes to become a member of the Lion, visit jointhelion.com to discover how successful entrepreneurs become unstoppable forces, and make sure you never miss an episode by hitting subscribe wherever you get your podcasts. This isn't just content. This is your edge.

Speaker 1  23:32  
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