Ep12 The $10 Trillion Tsunami: How to Buy Businesses While Everyone Else Is Sleeping

Joe Blackburn  0:00  
I could see it where it's like, I'm still thinking too small. It was a confirmation that everyone's facing this. When I looked at the mastermind, that super conscious component, even to me, was like, really, it was pretty real. Like that collective we're all thinking moving the things I used to think were weird or kind of kooky or very real to me now very real.

Jason Croft  0:24  
Welcome to the lion's edge, where top performers sharpen their teeth, hosted by Joe Blackburn, founder of The Lion who is relentlessly dedicated to helping business owners lead multi million dollar teams and me. Jason Croft, I transform unseen entrepreneurs into industry leaders by developing their market gravity. Each week, we reveal proven strategies and raw insights to help you maximize your business, multiply your wealth and make your family indestructible. Now let's create your edge. All right? This is a, this is a good one.

Joe Blackburn  1:04  
This is, I could feel it. You can feel it coming. I could feel

Jason Croft  1:07  
it. How was this? How was this? Uh, in person, this last week, it was the

Joe Blackburn  1:11  
best one we've ever done by a lot, the biggest one we've ever done by a lot. And, you know, I preach about not being scared of stuff. And we're actually working heavily on scarcity and mindset and doing a daily challenge. And coming out of this, um, going into it, I was a little unsure how that many people in the room was going to go over, and I was pleasantly surprised that, you know, very little bitching, even though Gary was there. No he actually hosted a party. The hyenas had a mastermind after mine, where he hosted out at his compound. And I mean, I told him, I actually told the group, if I cared as much about the client experience as he did for everyone going out there, people would like our mastermind better. I mean, he and his wife, Cassie, just like, rolled out the red carpet. Everything was prepared. You know, we went out and put our feet in the creek. And that was, I mean, that was just special. It just was, I don't know how to describe it, and I, I don't always take time to enjoy stuff. So it was kind of like first time in a long time to just relax. And that part was awesome. So people stayed around and went to that the group, the dynamic, was amazing. You know, it's, I think it's a product of technology. When people are together, they're connecting faster. I mean, we had people that had never met each other, barely knew each other. Hell, we had someone start on the Friday before. And just the chemistry of everyone being there, being excited, talking about the things that were important to them, what they were proud of. It just, I mean, it was amazing. I was just, I was floored. And I played it cool, like, this is, you know, another Tuesday. But deep down, I was like, This is awesome. It was, that's fantastic. Really cool. Great time. Great results. I just, I couldn't be happier. Man. It was like, Okay, now we know.

Jason Croft  3:11  
So, yeah, so, so what are some, some some lessons from that in both, I guess, give folks an idea of what the biggest one means compared to what they were before, and why that number matters. And then, and also, we can dig into this idea too I love, which is technology speeding up the in person and vice versa, right? Like one, only one of those isn't as meaningful as both of those together, four things. So I think it's, I think that's great. We talk numbers real quick.

Joe Blackburn  3:46  
How many people were there? You mean? So we had 28 in the room. So I had six tables of five. And then, of course, I had my own table in the back, because I don't want anyone close to me, but sweet. Of course, we had about 30 in the elevated and a little higher than everyone on a platform with a spotlight.

Jason Croft  4:07  
No, yeah, but,

Joe Blackburn  4:09  
I mean, it was from a number standpoint, you know, you I always call it a cattle call when people go to events where there's hundreds of people or and those are, I mean, those are like a concert, like, that's a, you know, you're, yes, you're experiencing something, and it feels great. It's just it's harder to connect. So as we keep growing, you know, the challenge for me is I don't want people to miss, or feel like they've missed the connectivity. And, you know, it just that's not what happened. It was more connected. Hell, they were posting on social media, tagging each other. I mean, it was, it just had this like, synergy of, like, Okay, I'm not alone now. Like, I'm, you know, I always talk about being on the island as a, you know, entrepreneur, business owner. And it was like, real that, like, okay, this person has the exact. Exact same thing that they're facing than I am, and I'm not by myself out here any longer. It just was like, I mean, it's hard to it's hard to describe the feeling, but you could feel it when you walked in the room. And I know that's because everybody was like, it was like, a sense of relief and excitement that, okay, I got people that get me. You know, you're all you're always asking is, you know, do you get me? Can you help me? The Do you get me? Part was answered, and then at the end it was like, Can you help me? And from what I saw, everyone got a ton of help, and it wasn't me preaching, like, I don't get up and give a big presentation, and certainly would never do any slides, because if you put a slideshow on, I'll leave the room, even if it's your slide show, yeah, if it's mine, I'll be like, can someone just click the button? That's what was cool about it. And my biggest takeaway on it was this, when you're and because we had some newer people, and even some people that have been around a while, I could see it where it's like, I'm still thinking too small, and what I'm, you know, concerned about, afraid, about, whatever you wanna cloak that with, isn't that big a deal. It just it was like confirmation that everyone's facing this, like we're all you know, your problems aren't gonna go away. Like problems don't go away. It's your capacity and your mindset around them. And there's just, you know, when I, when I started this thing, we're coming up on three years for the in persons, in 20, you know, Labor Day at 22 so we're, we're a month out, or whatever, probably from, I think, from today, or, I don't know what the date is, Tuesday, Thursday, I don't know. So we're, we're closed, we're somewhere in the universe. I think that when I looked at the mastermind, that super conscious component, even to me, was like, really, those are, you know, I was like, but it was pretty real, like that collective, we're all thinking moving like it just, it is. It's the things I used to think were weird or kind of kooky or very real to me now very real.

Jason Croft  7:10  
Yeah. And I think anybody who's experienced that would agree, and let's, let's try to make that tangible for folks too, of kind of what that is, what does happen in the room, what's, what's the result? Because there are these aspects of everything you described emotionally awesome, and that's, I don't want to underplay that, because that's a huge deal as a business owner who thinks the world's criminal around around around them. But there's also tangible stuff that I know happens, and just in a in a structure of the thing you know, when problems are getting solved and new opportunities are happening, what does that look like?

Joe Blackburn  7:56  
Well, if you get so we do a stand and deliver. And I went, I erred on the side of length on one of them. I felt it was important. It was about profitability. And I wanted everyone to hear where profitability lied in each business. And that did get a I mean, I coming out of it. I made a new rule, we're not going past two o'clock. I wanted everyone to hear where the focus on profitability was and where people felt they were profitable and really weren't. So in action, and this is the most important part about having an event, is what happens when you get home. So in there, you're seeing, delivering and going through, what are my most profitable activities and my most profitable employees, least profit? Employees, least profitable products, like my whole suite within the business. And then did you take do anything with that? Because it's great. It does. It is an emotional thing to get it out there. But we had our bi weekly on the Thursday following, which was last Thursday, and I just had everyone without previous notice, what did you do? And everybody and it was like, and I didn't exactly know what was gonna happen. And it was like, I did this. I let this person go. I changed this, I eliminated this product, like they took and took action on that, which, in any event, like, I say it's a concert, like, once concerts over, you know, yours looking forward to the next concert? Well, this was different in the fact that now people are taking action or holding them accountable. It's the, you know, it's the cartilage or the glue that holds this whole thing together. Is when I do something like that, do I then do something with it, versus feel it? So the feelings first, and then we got to attack mindset. And now it's the action part that was the event was awesome, but the follow up call, I thought was awesome too, because everybody's like, Yeah, I did this, this and this, and it went around the horn, so that was pretty awesome. And you know, the thing that you gotta be careful of is, okay, you. Do I skyrocket out of this, and then do I plateau? So now we do one on ones this week. So not only did you do the event, the immediate action. Now it's the hardcore accountability around strategy. Okay, let's take that and make it part of what your routine is. So that's why it works so well. And, you know, I, I think one of the things that, especially when I'm talking to new people, the conception is, I just go to a mastermind meeting. Well, those are a dime a dozen. And, you know, there's no shortage of good ideas. It's, are you gonna do something? So that separates the results that people get faster from just hearing something. I mean, you can hear something, take some action on. And I'm not saying that never happens, just it's rare. Is there

Jason Croft  10:47  
a focus that you kind of go into these things with? Like, I because you feel the group you've been, you know, working with them. Is there something you kind of go into the group, or the in person with, of like, I really want to hit this like, maybe it's that profitability aspect is there. What was that this time around? So I

Joe Blackburn  11:08  
instead, we don't cookie cut an entire year and say we're gonna do this here and this here and this here. The way that we operate, number one, especially on the in person, I tend to as the time between events is happening, I'm always looking at, what's the commonality? What's the thing that's coming up with everyone? Where's an area that they're not thinking about is also one of them. And what can we do when we're all together to make that transition? So when I come into one I generally have two to three things that, okay, this has come up a lot. A lot of people are working on this, or it's a barrier, limiting belief, or whatever it is, and then we attack that, and then take the action. So coming into this one, profitability around the business itself was starting to rear like you, I would see people spending time on things that didn't make them any money, and be concerned about it and not have a real way of evaluating where the profit was lying in the business. So we attacked that. But even before we got to that, it was recruiting. You know, the it was about, it was called win the war on talent, stack cash and rewire your brain for wealth, was how we describe the event. So the biggest thing, especially in the beginning, was, are you recruiting? I think we talked about this in a previous episode, but one thing that came out of that, and we outlawed this word, by the way, was the mindset was, if I go out and get the best talent in my market, I'm poaching. Which poaching is an illegal activity that hunters do, you know, going and killing something they're not supposed to. Well, if you're gonna be a killer, you gotta get other killers. So you're not poaching, you know, you're you're attract. It was like that shift of like, I'm not taking something from someone, I'm in a free market, and I'm gonna attract the best talent in my market, and there's a shortage of it. But that was uniform across the board. They all had people they had identified within their own space that they maybe it was through a vendor or someone a business like business that they weren't recruiting. And that was a, you know, I'm like, and I came from financial services, where I, you know, I love to recruit, like recruiting. We're always trying to get great people. So it didn't resonate in my mind at first that like, why would you not do that? But it was like, Well, I don't want to disrupt this relationship, or I don't want a repercussion. And the other side of that coin is, well, that costs you your team, your client and your family, if you're not getting the best talent. So you're not you're trying not to piss off somebody that's not even a client, at the expense of everyone else that actually matters to you, and they didn't like that. That one was like epiphany time, like, okay, it's okay for me to get the best people in my market to want to work for me and to build a relationship with them. So that's where we started, and then we did go into profitability. And that real, that actually makes you look differently at your lineup. Well, if I'm not, you know, we talked about when with team you got two weeks ago, or whatever it is, well, if I have the ability to bring in a top tier person and start to cut from the bottom, I'm not as landlocked as I once thought. I was in my own business. And that's, you know, it again, I see, even when we post that, there was things on there about, we'll just recruit a players. Well, okay, I get it. That would be awesome. And if someone can only recruit a players, please message me, because that's a really good strategy. But in some of these places there, you know, there aren't, hell, we got a guy, Sam Thomas, and I'll say his name out loud, because he's my fucking hero. You know, Sam's recruiting someone from five states away, so or four, four, I don't know, but to get you know, it's not like they're sitting in his backyard, like, Hey, I'm rent, you know. So it's that I'm gonna go out and get the best. Just at and not worry. I'm gonna be careful what I say here. Sometimes we get it in the habit of masking selfishness with rationality, meaning, oh, I don't want to disrupt this. I don't want, I don't want to, I don't want contention, and that's gonna hurt that person. That's not true. You don't wanna feel bad about doing something that is better for your business, your family, your client, and that's selfish, because at the end of the day, that's about you, that's not about it, that's not about concern of others,

Jason Croft  15:37  
right? It's cuz it's caught hard and uncomfortable,

Joe Blackburn  15:41  
correct? So I'm not saying to you know, you gotta pick your poison. You may not want to be merciless, but at the same time, it's you know, and in a free market, they're responsible for that you should you should expect people to hear enough about you. They want to know you and come work for you. And if you don't pursue that, then that's shame on you quite and it was my I was like so we outlawed the word poach. You're not poaching. You're attracting top

Jason Croft  16:13  
talent. I think that's fascinating, too. Number one, absolutely, language matters and and to even put that in the category of poaching, just because you attract somebody from another company, like, when you really break that down, that's as surprising to me as it is to you, right? To think, like, Oh, that's a negative thing. And yet there is, like you were just getting to there is a line of that. I mean, if you're walking through another client's or another, you know, a competitor's lunch room, having conversations or something, you know, maybe that's a that's a different thing, but to actively just do the things that attract that and let the world, including those folks know, hey, we're here. Here's why we're amazing. We're always looking those are very different things than you know, at every opportunity, undermining or this and that it's whatever that kind of text is that people had around that that's fascinating.

Joe Blackburn  17:24  
I would say you draw the line at a paying client. You know it so if I were paying as a client and you actively recruited my employees, yeah, that's probably, you know, not ethical, right? So, and I where that came from, by the way, I was talking to a potential, and they were in a mastermind for a, I won't say who it is, but a big name, and their team was in it. And they they took their CFO, who was in the calls every week, actively. What? Yeah, yes, that's and they're paying 60 grand a year to be in it. And that, wow, they went outside of the meeting and contacted this person and said, We want you to come work for us. So there that's probably unethical. It's just right, if it's someone, if it's someone in the community or in your network, or whatever it is that you feel would be better for, you know, working with you, and then it's not a paying clients person, I would say you can have a conversation, develop a relationship. You should be actively recruiting all the time, and that's business, you know, the really good business people will understand, like they, you know, they should probably expect their great people are being recruited. That would be a start, like my best people are probably having conversations or being approached. So it makes them do a better job. They may learn. So, again, it was just, it wasn't like 911, emergency, but it was con. It was like, well, Oh, you mean I should be recruiting those? Yes, yes, you should. Those are, that's your job. You know, if you're the lead marketeer of your business, that's internal, external. You should be keeping your best talent, also going out and getting the best talent. That's good for ever. That's good for everyone, especially the person you're recruiting. If you believe that what you're doing is the best, then they should want to be there.

Jason Croft  19:29  
Yeah? And just like marketing, you you don't do it when, oh, wait, we don't have any more clients. Oh, we don't have any more employees. I guess we better start this marketing thing.

Joe Blackburn  19:39  
Yeah, so, and I know we've been down that road, but it just that was that one a little it probably shouldn't have surprised me. You know, again, in in the size of businesses that we work with, a lot of these people were just the best at what they did, and now build a business so they don't have that muscle memory or or, you know, thought. A platform of like, oh, yeah, I should. So it just caught me a little, a little off guard, but, and it was the, it was not so much that they weren't doing it. It was the identity of it. I'm a poacher now, now I'm doing, I'm doing something bad. We're not doing something bad,

Jason Croft  20:15  
yeah, because you're not going to actively do that. If that's the category you have it in, it's a values violation or something like that. Yeah, you're not, of course, you're not

Joe Blackburn  20:23  
well. And so we spent some time there, really honed into profitability. And then, and it was a little rushed, we went into what was called rewiring your brain for wealth. And I'm a firm believer. And we had talked about this when I took two months off of doing this, that if you're not winning the war in your mind every day and programming your own brain and doing the things that send the right signal, you're, you know, you're either, I think I posted this this morning in school, like you're the tuned into prosperity, or you're broadcasting scarcity. It's not one. You're not in between. You're not a nothing. You have, you know, your thoughts are magnetizing. You're sending out like you're doing one or the other. So we're working hard now on just the habit of doing that when you wake up. I mean, every everybody and their dog has put morning routines out there. I'm not like, this is not revolutionary. The one that I think gets skipped is that first few moments of there's nothing in my mind other than how I see myself, visualizing where I am and where I'm going, as if, and if you skip, it's like five minutes if you skip that. And I mean, look, I'm close to perfect, but not totally. If you raise your hand, if you skip something like that, and just go into your day that that freaking record plays, all the fears come out. We are we? I've never been so convinced. And it's not just from the event, just in the world in general, we are deeply hypnotized, deeply, and I am like I say. I go to war in my own mind. I'm also at war with the complacency and scarcity within the people I care about. And they're probably like, they might get a little irritated because I'm putting the throttle down and it just started, but I I'm not gonna let up here. It's, it's too important, it's too important to win this war, and we're gonna go, I mean, the lion will be known for that rewired my brain in the right way for my family and for my business and for my team. I mean, it's, I'm

Jason Croft  22:41  
that didn't let me let go of that crap. It's a big deal because the other side, the distraction machine isn't letting up. It's only going full throttle. So we have to be just as diligent in that. I

Joe Blackburn  23:01  
don't know where I read this, but so the top talent in technology, and I mean, really, it used to be coding, but now it's a 10, you know, it's attention, or whatever. I don't think it's positive attention. I don't think. I don't, I don't, you know, they want to, you know, if you look at what's going on, it's all negative. And even if it's entertainment, it changes the way you feel and vibrate, like your frequency or whatever. I got a nasty habit of watching stupid fights on Facebook. You know, you're like, seeing some of it like idiots, and I've, I'm like, you start to feel like you're in that irritating situation. I know, I know this isn't bullshit. Like, if you feed that stuff to your mind, even though it's entertaining, it still has an effect. So, oh yeah, we're, we're going. So where we're heading? I felt like we had to get in this meeting. We had to get a real foundation on that war on talent, getting more acute on the profitability of what is actually profitable, not just what's easy, and then the mindset, because where I feel this is headed, especially for our people, and it's, again, I come out of financial services, so I pay attention. There is the tsunami of businesses that are going to change hands. You know, everybody wants to advise on on selling their business, and that's cool. I mean, if you have a bunch of Boomer clients, yeah, you should. But I'm looking at the lion. I'm like 30 to 50. I mean, there's a couple that are over 50 that shall remain nameless. We had one turn 50 this week. Happy birthday, dump. So, I mean, I would, if I'm looking at the next decade, some of those businesses will be handed over. You know, most of them are not gonna involve an investment bank. Like I want to be on the buy side. Like this. You don't always get the opportunity in markets. So we're if I can get myself dialed in and my own business, what can I add on not buying a portfolio, not being a private equity manager and buying 10 different businesses? You know, when we teach simple wealth, it's about the Gusher. How can I add to my gusher with this opportunity, because the tail end of the boomer they're they're the ones that didn't exit early, are now in a position to where they're gonna have to start making tough decisions because of health and age. You know, there's a local business we're looking at here, and it's a very profitable one, and there's a family member involved, and they're like, just buy the equipment and a little bit of cash, and I'll walk away from this because I'm done. I think that's going to be more common. So if I'm, you know, Gen X, late stage millennial, that's huge. And you're and you're seeing that, especially in financial services, you're seeing people absorb books of business without having to go through the rite of passage of acquisition, which is mind boggling, too. And then it's another it's a different problem set. How do I run a business this big, going from here to here? But I just that's where we're heading. But if this thing isn't dialed in, you're gonna miss it. That's my fault. So our where we are heading is, okay, how do I take advantage of this opportunity for me and my family and my team and everyone else? Because it's huge, and most people don't have a lot of muscle memory in that.

Jason Croft  26:37  
Well, yeah, and especially when it's that's something that's outside of your day to day, like, it's a big step outside. Yeah, you're, you're, you're never gonna just, oh, let me ha, when I have a week to just sit and think about this, right? That's never gonna happen. So it's important to have those kind of things brought up, just and again, just like the talent thing. Now you're, like, you talk about your Wi Fi is on right, like, for those kind of things, and that you hear those conversations. Now,

Joe Blackburn  27:08  
that's really hard to do without a good team. Again, maybe I'll just keep saying an entity here. We have some people that have bought businesses, and it's more than you think, like, it sounds good on the internet, I'm gonna buy I'm gonna buy a business, I'm going to buy this. I'm going to buy this. And there's an exchange of time and talent in any of those unless it's, you know, you're an investor, which that's a good so think of it this way. If I have excess capital from a gusher, that's my, you know, my conscious or unconscious competence, I can do it without thinking, then I can be an investor. So if I'm going to do it, why wouldn't? Why would I go somewhere I have no competence. I just want to look for that. The opportunity set is across. So why wouldn't I look for that so? But I can't just go to that because I haven't put the foundation in place. So what I'm working on is get your gusher and your team dialed in. Make sure your you know existing business is super profitable, and get your mindset right. Because we, I didn't coin this. I like it, and I am silver. Ish, that silver tsunami is legit. So in your in your space, you should be the one that's gathering it all in. And it takes those three things First, that's why I did it this time, versus just going into it. But it's something like 10 trillion by 2030, will change hands and that. Again, it's not Goldman Sachs investment banks or big M and A it's Mom, it's the businesses in your community, right in your backyard. So that's leverage too, like everybody wants to have. You ever wanna talk about scaling your favorite word? Well, I know, I mean, I think it's miscon I think it's Miss perceived. I just think there's a, you know, there's my perspective on it is this. And I've just, we've seen this in real time recently, with people doing this, it's not what you think it is, and you're always gonna be paid for your time. So yeah, is it ideal to have a business that you're removed from? Yeah, if you're gonna sell it, no shit, because that person buying it doesn't want you there that yes, that's a stage of it. The last part, I think people try to do it like here, and then it's a cluster bomb. Did you like? I didn't say the word, I wanted to say that was awesome. So I it's not right or wrong, it's just sequential. You know, sequentially, however, if you don't have the foundation, you're gonna get turned upside down in a heartbeat. And that's where people going back to the hypnotize. This is easy. No, it doesn't. No, it doesn't. Because, you know what's involved in all these things. People, okay, I'm die. I'm a I'm gonna bring it down. And. Notch. So I, however, I'm fired up because we're gonna put something in place for them, so that it's easier and faster and less mistakes and more power and more like, okay, opportunity of a lifetime, in my mind, for everyone, for everyone, if that's who you are, if you are someone that owns a business, this is your opportunity, like there never has been. Because if you did it 10 years ago, on the front end of the boomers, the prices were much higher, the pain was far less, the whys were like all that. So that front end of the cycle is gonna be priced completely. This is the like I am done with this shit here. You know, can you not blow this up? Because I care about these people, the employees and the clients, and I want to figure this out. There's the difference in my and from what I'm seeing now, maybe I'm going to get proven wrong, and not all of them are going to be layups, whatever. I just think the markets changed,

Jason Croft  31:04  
yeah, to take advantage of that. And I think there's a play in there too, with a lot of those businesses are, at least for now. Ai proof as well. You know, the trucking logistics company, not even the logistics company, but the truck mechanic. Yeah, right. Like those companies who are working on semis that break down on the side of the road, like that's a massive need still that isn't turned upside down because of AI are going away because,

Joe Blackburn  31:35  
when you said that, Jason, we gotta, I'll call him a kid, and I don't wanna insult him, cuz he's a he is a killer. He's 2324 years old, and he does mechanic wrecker like wreckers, and he's getting the ability to move, you know, bigger equipment. That dude's crushing it at an age that wouldn't boggle your mind if you knew the revenue and income he was making. So I don't think it's novel to say, oh, industries now, I think everybody's thinking that, like, I'm gonna do something that is skill based, so to hide from Ai doing, like, okay, use AI. Like, use it.

Jason Croft  32:12  
I mean, exactly my biggest bring that into those companies. Oh,

Joe Blackburn  32:16  
yeah. So the bigger question is, where does your greatness lie? Like, is it in being able to do that and help other people learn how to do that? Is it in giving advice? Is it in, you know, we got somebody that has asbestos removal, I mean, that's pretty highly specialized. Like, I'm not gonna do it. I don't even wanna be if I hear that word, I don't even wanna be near it. So I just think where I see it going for us is okay, we know that that opportunity is there. So how, how do I actually get from I know the opportunity is there to bringing it in. And, you know the, I think the original question was, is, how do you know what to do? Well, I knew we had to do this part first, and now we're going to get that, I call it, hammered into your nervous system through accountability and reps and coaching and all the things we do. Then I have the baseline to go out and add more on, faster, better, less mistakes, less. That's when I look at where we're going. That's what I would see, especially over the next five years, like the next that's a critical mass moment, because that 70 year old is going to be 75 and they may just close the doors. I have a really good client in the Boot Hill, Missouri, that we were spending some time trying to figure out how to get a competitor or build bigger. And that dude called and said, We're closing down and that so now he just gets it, wow, yeah, we're just almost closing the doors. I'm done so, huge opportunity. We got everything that I believe you need to be in place. And you know, we do this thing called pillars. What I also find is those opportunities generally aren't into the public's eye yet. That could be real estate and or like so the better I am at pillars within my market and get known and build word of mouth that we can do this, the faster that will come to me as well. So I feel like we're in a great spot. You know, you can read the doom and gloom online all you want. I'm not. That's not what I'm seeing. I think Opportunities Unlimited, and the people that get this between the ears, right, fastest and first and rep it me. I proved it. You take time off, and it's a daily war to I just wanted, is it a daily I just thought, Well, maybe it's a, you know, I can do it for a period of time, and I'm great, hardwired, unless I'm just an idiot, it's possible. Yeah. Anyway, all right, I'm done diatribing. I just that's where I see us heading, and I'm fired up for it. And it's great to see

Jason Croft  35:07  
that that come to your your group, and to feel the results of it so quickly, because that's just an extra like you can see these things and feel these things going but then when it lands, it resonates, and they take action on it. Okay, there's, there's a validation there. Of it isn't just me. There's something here.

Unknown Speaker  35:34  
Oh, all

Jason Croft  35:35  
right, lines, there's your edge. You've just experienced the lion's edge. If this episode lit a fire, if you're ready to push past your current ceiling, there's more waiting for you. Want to see what it takes to become a member of the Lion, visit jointhelion.com to discover how successful entrepreneurs become unstoppable forces, and make sure you never miss an episode by hitting subscribe wherever you get your podcasts. This isn't just content. This is your edge.

Speaker 1  36:13  
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