The Lion's Edge
You mastered the current game... but know you're built for more.
The Lion's Edge is where elite performers come to sharpen their teeth. Each week, we reveal the raw, unfiltered strategies that help successful professionals:
• Build sustainable wealth without family sacrifice
• Recapture their killer instinct
• Access opportunities most leaders never see
This isn't just content. This is your Edge.
Recent Episodes
Nov. 25, 2025
Ep19 The Batteries Included Test: Why Most Entrepreneurs Are Too Comfortable to Win
Most people think they're "hungry" for success. They're lying to themselves. And Joe Blackburn's about to call out exactly why that comfort zone is gonna bite you in the ass when you hit your 50s and 60s. In this episode of T...
Nov. 11, 2025
Ep18 The CEO Routine You're Probably Skipping (And Why It's Killing Your Growth)
Joe Blackburn and Jason Croft rip apart the biggest lie in entrepreneurship... That "hustle harder" is the path to scaling past 7 figures. Spoiler: It's not. In this episode, you'll learn: • Why the entrepreneurs making the M...
Oct. 27, 2025
Ep17 The 90-Day Family Sacrifice That Could Change Everything (And Why You're Not Wrong for Working That Hard)
Joe Blackburn and Jason Croft tackle the most controversial topic in the entrepreneurial world... When is it OKAY to sacrifice balance for success? In this raw, unfiltered episode, you'll discover: • How to reframe "work-life...
Oct. 13, 2025
Ep16 What to Focus on Now: Mindset, Connection, & Leadership Before 2026
With Q4 in full swing and 2026 around the corner, Joe Blackburn and Jason Croft cut through the noise to reveal the three critical areas that will actually move the needle in your business—right now. Joe brings his signature ...
Sept. 21, 2025
Ep15 The $10 Million Reality Check: Why You're Hosed If You Don't Change Your Money Game NOW
Most people are living in a financial fantasy. They think they'll retire at 65 with a million bucks and cruise into the sunset. Here's the brutal truth... You're probably gonna live to 130. (Yeah, you read that right.) And in...
Sept. 10, 2025
Ep14 Get Your Gusher Going First (Before You Blow Everything On Shiny Objects)
Joe Blackburn tears apart the biggest lie entrepreneurs tell themselves... That they can somehow skip the hard work and jump straight to "passive income." Spoiler alert: It's bullshit. In this no-holds-barred episode, Joe bre...