The Lion's Edge
You mastered the current game... but know you're built for more.
The Lion's Edge is where elite performers come to sharpen their teeth. Each week, we reveal the raw, unfiltered strategies that help successful professionals:
• Build sustainable wealth without family sacrifice
• Recapture their killer instinct
• Access opportunities most leaders never see
This isn't just content. This is your Edge.
Recent Episodes
July 24, 2025
Ep10 When Trying Too Hard Burns Down Your Business (And How to Stop Creating Your Own Fires)
Ever spent days losing your mind over something that turned out to be... nothing? Joe did. A simple camera setup issue turned into a 2-day rage spiral that consumed his entire world. Wrong cord. Wrong port. That's it. But her...
July 14, 2025
Ep9 Win With the Team You've Got (Or Keep Making Excuses Forever)
Most business owners spend their days griping about their "bad hires." Meanwhile... The smart ones are busy turning their existing team into profit machines. In this episode, Joe Blackburn drops some harsh truths about leader...
July 8, 2025
Ep8 The What If Prison: How High-Achievers Kill Their Own Dreams
Most successful people are playing way smaller than they could be. And it's not because they lack skills... Or connections... Or even opportunities. It's because they've trapped themselves in a mental prison built out of two ...
June 22, 2025
Ep7 Breaking Free of the Wealth Barrier in Your Head
Ever notice how the most successful entrepreneurs think COMPLETELY differently about money, time, and what's possible? That's not an accident. In this raw episode, Joe Blackburn reveals the secret experiment he's been running...
June 16, 2025
Ep6 Expert Positioning for Maximum Authority in Sales
This episode of The Lion's Edge is gonna save you from being just another commodity in the marketplace. Jason and Joe dig into a critical mindset shift that separates the top 1% from the order-taking masses... And it all come...
June 8, 2025
Ep5 From Hiring to Hunting: The War for Top Talent
Is your business held hostage by mediocre talent? In this hard-hitting episode, Joe Blackburn and Jason Croft reveal why most business owners are losing the battle for A-players without even realizing it. Joe shares the minds...